Private dental clinics, such as Melbourne Dental Clinic, are establishments that are there as compliments to the corporate dental industry to provide specialised service for clients that have special needs or just prefer a smaller setting when getting their dental needs looked after. Many owners of private dental clinics struggle to reach out to these potential customers, simply because the customers don't know they exist. Marketing your private dental clinic doesn't have to be very hard or time consuming, but it can largely increase the flow of customers to your business, as well as getting you recognition on the market.
The internet
The internet is your friend when you're trying to market your business. A website is a valuable tool for this, as it doesn't just work as a place where you can show off your business, but you can also have an option where the patients can book their appointments. Booking dental checkups online is often feels easier for many patients, as opposed to a phone call. On your website, you can also add videos that show you performing different types of procedures on patients. As many people are afraid of the dentist, this might make them feel reassured and lead them to trust you as their dentist.
Ad campaigns
Ad campaigns can also make you more visible to possible customers. It doesn't have to be any major campaigns that'll cost you a lot of money. Send an ad to the local newspaper when you're introducing a new procedure, like dental implants or other forms of cosmetic dentistry. Another ad campaign you could use is to give free toothbrushes out to kindergartens or elementary schools. This is both for marketing purposes, but also encourages children to take care of their teeth. Ad campaigns vie e-mail to your existing customers with dental care advice is also a type of campaign that also encourages people to take care of their teeth.
A job well done
The most rewarding thing is to make sure you provide the best service possible to your existing clients. Except from the actual quality of your work, as well as your ability to follow your schedule, you can make the patients feel like home with a waiting area that is relaxing to be in for your customers. Informational posters and strip lights is not a very welcoming environment. Even a simple thing like greeting your patients by their name when they come in to your clinic can make them get a more positive impression of you that they are likely to carry on to other people as well.
Share30 October 2015
Miranda Raff here. My brother is a stressed-out dental student, so I'm starting this blog on his behalf. I work in a travel agency and my brother is mortified by the number of dental tourism stories I bring home. I book short holidays for people who seem as though they are going to enjoy some relaxation in an exotic country, only to learn that they plan to have cheap dental procedures. Whilst there are good dentists in developing countries, according to my brother, the complex procedures these people plan to have simply can't be finished in such a limited time. This blog is an attempt to inform you about the high skill levels and advanced technology found in Australian dental surgeries. New techniques are being developed every year and Australian dentists are at the forefront of offering these solutions. I really hope this blog helps you to appreciate our dentists.
